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Listen to Peter Georgescu ’57 speak for
10 minutes, and despite the cynicism or complexity
of today’s world, he will inspire you to
make a difference for the next generation. First,
there’s his vantage point: a long career
with the prestigious advertising and marketing
firm, Young & Rubicam. As chairman and CEO
emeritus, Peter understands better than some
what
America believes about itself, and also what
America truly is. Next, there’s his unusual
childhood: seven years spent working in a Romanian
labor
camp with his brother and grandmother while his
parents, Rica and Lygia Georgescu, branded as
traitors in absentia, struggled to bring their
boys to the United States. And finally there’s
a personal story: how Principal Bill Saltonstall
reached out to make a difference for young Peter,
an immigrant at age 15, enabling him to begin
his academic career at the Academy.
“My brother, Costa, and I arrived in the
U.S. in April 1954,” recalls Peter. “The
news coverage was extensive, and Bill Saltonstall
called my father to say he’d like to do
something for me. My father and I drove up to
Exeter, and the three of us had dinner together.
Afterward, Saltonstall said, ‘You may come
on one condition: that you pass your courses on
your own by the end of the year.’ He asked
me what grade I’d like to enter, and I told
him I’d like to be with boys my own age.
And that was that; I had only a rudimentary command
of English, but I became a lower-middler.”
Peter spent the summer in intensive English studies
and arrived eager to absorb every last iota of
the Exeter experience. “You must remember,”
says Peter, “I had spent the last seven
years with a bunch of policemen and my brother
and grandmother. I was like a sponge. You could
consider me as someone from the depths of Africa.
Exeter was my door into the developed world.
“I certainly faced disadvantages, but I
had advantages too, because of my experience.
My work ethic was untouchable. I had more resiliency
and perspective on life than your typical 15-year-old
boy. So I was able to leverage my time at the
Academy. It took effort, but it was also effortless.
It was joyous to use my mind, to think about wonderful
issues. I was like a starved kid eating ice cream.”
Peter did indeed leverage his time at Exeter.
Not only did he pass his Exeter courses by the
spring (gaining academic speed in each subsequent
year), but he also went on to attend Princeton
and then Stanford Business School.
“Of those three experiences—Exeter,
Princeton and Stanford—there’s no
question that Exeter towers in terms of its impact
on my education and my development as a thinking
adult,” says Peter. “It was about
values, and developing a sense of balance among
the multiplicity of lifestyles one had at Exeter:
in the dorm, the classroom and athletics. Without
question, I owe Exeter because Exeter laid the
foundation in terms of work habits, analytical
skills and ethics.”
This sense of gratitude is, in large part, the
motivation behind a recent gift Peter and his
wife made to the Academy. Barbara Georgescu, Peter’s
life and business partner of 38 years, has an
equally passionate and life-long commitment to
education. Together they have established the
Barbara and Peter Georgescu ’57 Fund for
Curricular Innovation, designed to support Exeter
teachers as they explore the world of education
beyond Exeter and also periodically assess their
own teaching and the Academy curriculum. The Georgescu
Fund is already helping to advance the current
school-wide curriculum review, now in its second
year.
Gratitude to Exeter is not, however, the only
influence behind Peter’s gift. It also springs
from his absolute belief in the power of education.
His personal history and chosen profession have
given him a unique view into where the human family
is headed—culturally, politically and economically—both
here in the U.S. and abroad. He is convinced that
education is the only long-term solution to the
challenges we face.
“In the U.S., education is the only answer
to our social ills, and by that I mean crime,
poverty, bigotry—particularly against people
of color,” says Peter. “But education
is not an easy thing to give or to receive, because
it takes hard work, enormous creativity, not to
mention time, effort and money.
“On a larger scale, we need to connect the
free enterprise system to the underdeveloped world,
to those who are suffering. Education is the only
way to bring those who are hopeless, and those
who envy our way of life, into a more just society,
one in which they can participate, rather than
one they wish to destroy.”
Many changes are necessary to accomplish such
a feat, and Peter believes that more thought must
be given to what and how today’s students
are taught. “Looking at the curriculum is
one of the most responsible, imaginative initiatives
any academic institution can undertake,”
he explains, “because it’s not just
about re-inventing the western Renaissance any
more. This is a different, more formidable world.
We need to ask ourselves, ‘What do our students
need to know? What new equipment will prepare
them for the journey ahead?’” Peter’s
gift is helping Exeter to ask and answer these
very questions.
Finally, on the most fundamental level, Peter
is quick to point out that change in society can
only be achieved if we all strive to become better
people. “For me,” he says, “that
lesson began at Exeter, and I’m still taking
the course. With hard work and practice, it is
possible.”
It’s not surprising to hear that this lesson
began at Exeter. Peter’s words hark back
to the guidance Bill Saltonstall gave a generation
of students in citizenship, integrity and non
sibi, especially during his chapel talks. “He
was speaking to the whole school,” recalls
Peter, “but I felt as if he were speaking
directly to me.” Nearly 50 years later,
Peter’s gift reflects that same ethos of
non sibi. “Bill Saltonstall reached out
and changed things for me,” says Peter.
Now Peter is doing the same for today’s
students. The world may be complex, but 10 minutes
with Peter Georgescu will help you remember: sometimes
it is possible, even simple, to make a difference.

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